Mailchimp pricing plans12/7/2023 ![]() These features closely match those of Mailchimp’s Essentials plan, which supports 5,000 contacts for $69 per month. By comparison, Campaigner’s Starter plan is the company's entry-level package, but it includes up to 5,000 contacts, A/B testing, a drag-and-drop email editor, prebuilt templates, automated campaigns, basic segmentation, and social integration for $59 per month. You also get multivariate testing to test up to eight campaign variations, comparative reporting to see how your campaigns perform against one another, and advanced segmentation for optimized email targeting.ĭespite Mailchimp’s robust feature set and ease of use, it has become a costly email marketing solution. ![]() Premium plans give you unlimited users, so your entire team can work within the software. Need more than that? You must contact Intuit sales. If you have as many as 200,000 contacts, you'll pay $1,510 per month. This plan offers 10,000 contacts and 150,000 monthly email sends. This is the service tier we tested for this review. You can have up to 100,000 contacts in the Standard tier, with a price ceiling of $700 per month.įinally, the Premium package, which caters to advanced marketers, starts at $350 per month (up from $299.99 per month). For $20 per month (formerly $14.99 per month), you get 500 contacts, 6,000 email sends, support for five users, and all previously mentioned services, as well as prebuilt Customer Journey templates, custom-coded templates, and the Campaign Manager tool. The marketing calendar is offered to any company using at least the Essentials tier, which is a handy visual tool for campaign scheduling and analysis. Regardless of the size of your contact list, Essential gives you A/B testing, the Customer Journey builder (a tool that helps you create automated marketing workflows for a contact), behavioral targeting for more personalized marketing, and more than 100 prebuilt email templates. You're capped at 50,000 contacts with the Essentials plan, at which point you'll be paying $350 per month. This plan increases in cost with higher contact counts. The base price includes 500 contacts, 5,000 email sends, and support for three users. The Essentials plan starts at $13 per month (up from $9 per month in 2021). ![]() Note that Mailchimp hiked the pricing of all three paid plans since we last tested the service. For a more accurate quote, enter the number of estimated subscribers on Mailchimp’s pricing page. All three start at 500 contacts for their baseline quotes. Mailchimp offers three service tiers when you're ready to graduate to a paid plan. This starts at 5,000 credits for $200 (one email sent equals one credit). Should you need more capacity, you’ll need to upgrade to a higher-tier plan or pay for credits to send out more emails. This is a radical drop from the 2,000 contacts and 10,000 monthly email cap the tier previously featured. It only serves 500 contacts, caps you at 1,000 monthly email sends, and supports a single user. That said, your company may find the free tier too limiting. It’s a low-risk taste of what the platform has to offer. You simply sign up with your email to explore the one-step automations, the marketing CRM, multichannel marketing tools, prebuilt email templates, brand tools like the Creative Assistant (a design tool for your campaign), web hosting, and domains. One of Mailchimp’s most outstanding features is its freemium pay structure that gives you access to key features even with a free account. The platform covers almost all of the bases a small business needs to get started. Mailchimp today is a full-fledged digital marketing hub, giving you multichannel campaign support, website-building tools, reports, and marketing automation. ![]() Currently, the AI suggests text adjustments to shorten and clean up language, but we expect this to expand to generative AI features that include text prompts for email creation. In fact, the entire email tool has become more AI-driven, though most of these features are still in beta. The updated Email Builder gives you more prebuilt layouts, drag-and-drop building options, and improved artificial intelligence (AI) suggestions. You can assign or add tasks for your team or build email campaigns. It features a helpful calendar overview, with time frame options, goals, send-day optimization, and general industry data. Since then, the software has made strides towards improving automation, as well as streamlining the overall user experience to be as simple and accessible as possible.Ĭampaign Manager is an improved assortment of tools that lets you easily create, analyze, and optimize your marketing. Intuit, the company behind Credit Karma and TurboTax, acquired Mailchimp in 2021. (Editors' Note: Campaigner is owned by Ziff Davis, PCMag's parent company.) What’s New in Mailchimp?
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